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A name is so important.  In the beginning, it is everything to a child – it is one of the first words they hear and learn to say, so why not celebrate it?  IdTee was built around this idea!  Being a new mum, I was so proud and wanted to express how I felt.  So in April 2005 I designed and printed a t-shirt with ‘Sienna’ (my first-born daughter’s name) in bold across the middle and proceeded to Mothers Group.  I did not realise it at the time, but this was the beginning of IdTee. 

Everyone loved it, and the comments I received encouraged me to think of taking the idea further.  I began making personalised and specific slogan t-shirts, such as ‘I Love My Babycinos’, selling at a humble market stall taking word-of-mouth orders.  However, it wasn’t until mid-2007 when I went online and invested in an e-commerce site that I really appreciated the benefit of turning this part-time hobby into a full-time business.  With the support of my husband and a lot of hard work, determination and sleepless nights, IdTee has allowed me the personal freedom to work from home (albeit at weird hours of the day and night!), earn a living doing something I truly love and be a stay-at-home mum to my two beautiful girls who are my inspiration and the reason for IdTee’s existence.

I am so proud to be able to offer high quality personalised products that people really enjoy.  One of my biggest thrills is seeing kids who I don’t know wearing IdTees...although I know their name and am inspired by their happy faces.  I really love what I do and have learnt so much from being involved in every facet of the business.  We have recently expanded our product and size range and I have employed a part-time staff member to assist in the day-to-day running on IdTee.  I hope you find something in our IdTee range for that special little person in your life to enable him or her to state their identity out loud and proud with a big smile.


- To be able to offer unique high quality custom made garments at an affordable price.
- To meet and exceed customer service expectations.
- To be proactive and passionate about offering unique garments to our little ones.
- To have fun and play with our kids!